“The offerings …

“The offerings that have historically been available are shifting because the consumer is getting more information, little by little.”-Anthony Dickey from NYT’s article, “As the Curl Turns…”

http://www.nytimes.com/2013/08/29/fashion/as-the-curl-turns-and-turns-and-turns.html?smid=fb-share&_r=1&

Customer Q and A – “What is the Best Product for Color Treated, Fine, Curly Hair?”

Dickey answers the following customer question:

“What is the best product for color treated, fine, curly hair?  It has a tendency to lie flat on top.”

 

Hair Rules Daily Cleansing Cream is ideal for any color treated hair.  It will help to prevent the color from bleaching and fading so it stays vibrant and it won’t fade your hair.  If your hair is flat, or fine and curly and lies flat on top then you want to stay away from products that are too heavy.  I would go with the Wavy Mousse which is a lightweight kind of non-dense water based mousse that will adhere to any curl pattern without causing it to be flat or sticky.  So you feel healthy hair not sticky hair and then you get a lot of buoyancy out of your curl pattern.  I hope this helps Nancy and good luck.

Customer Q and A – What Can I do to Get My Curls Back?

Dickey answers the customer question “I have been without a relaxer since 2006, but I have been blow drying, pressing and flat ironing my hair from then until 4 weeks ago. I want to go back to curly and natural. When wet, my curls and hair look great, but when it air dries it looks like straw. It is still curly at the roots but half way down it is totally straight. What can I do to get my curls back?”

The Texture Guru – The Texture Paradigm

Hair texture can easily be broken down into these simple categories: kinky, curly, wavy or straight. Although many people have more than one of these textures growing on their head, there is usually one that is more dominant than others. Generally, women with kinky or curly textures have been the most overlooked, not having a standard of hair care as their reference beyond relaxers and hair grease or products (that have been produced from the standpoint of someone with straight hair) that dry out their texture. Women have been left with heavy gels and waxes that build up and do nothing but lament your texture, preventing your hair from achieving its true potential. Because of the previous lack of information or knowledge on working with these textures, women often end up chemically altering and thermally manipulating their hair (out of despair rather than by choice), some from the earliest age of 7. I see a lot of women who now, thirty years later, are ready to rediscover their natural texture. The many faces of the beauty industry have confused the consumer. Hairdressers start out in beauty school learning how to process hair (and not deal with it in its natural state), mass market manufacturers sell products based on ethnicity rather than the specific texture. A common assumption is because people share the same ethnicity, they have the same hair texture. This is completely false. Although kinkier textures can be found on women of African descent, you can also find curly or wavy texture on a woman of the same ethnicity. Texture is not ethnic specific. I feel it is my responsibility to help all women understand and embrace their natural texture. The Hair Rules approach to beauty is based on truth, and was designed to offer the healthiest approach to hair care and styling as a means toward evolving mindset, changing perceptions and influencing practice.

This post originally appeared on essence.com

Here’s How to Get Brilliant Bouncy Curls Like Kelly Rowland’s

Kelly Rowland’s big bouncy curls

From the Girls in the Beauty Department over at Glamour, a little how to on getting big bouncy curls just like Kelly.
You can also check out our how to videos for styling tips and tricks.